XonAir.com is a big internet retailer, one of the biggest in fact. They deal with thousands of titles, so they were not one of the place we concentrated our earliest marketing efforts.(We were afraid we’d get lost in the shuffle.) But once we had a little momentum with Marie and Jack: A Hardcore Love Story we made an approach and they gave us a healthy first order (and have gone on to become a steady customer). Now for the surprising part: Not a week after recieving Marie and Jack they wrote us a note asking how soon Xana and Dax would be ready. They wanted it on their Web site as soon as possible.

Well when someone is that interested in a title that’s not even finished, you sort of feel torn been getting something out the door as quick as you can, and taking the time to make sure you give them something you’re proud of. In the end, pride won out and we made them wait, about 8 months to be exact, and by the time Xana and Dax was finally something we were ready to put out in the world, XonAir.com had almost forgotten about the film. Almost, but not quite.

This week I gave them a call, reminded them of their early interest in Xana and Dax and let them know that it was ready to go. “Yes, please send us a box!” and Xana and Dax: When Opposites Attract is already up on their site.

It’s also a good lesson. When you’re a tiny little company, doing something that no one else is doing, it’s easy to get discouraged. You hear “No, not what we’re looking for, not what we can sell” a lot. But if you stick with it, maintain your standards, and don’t give up, eventually even the big boys will begin to take notice!

-T.C.

This entry was posted on Thursday, May 26th, 2005 at 12:23 pm and is filed under Xana & Dax. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.