Oy, where do I start? (cue Julie Andrews…)

Thanks to our wonderful sponsor, PjurUSA we printed up 250 posters and 2500 postcards in advance of this weekend premiere of DAMON AND HUNTER at the New York CineKink Film Festival.

And because Ell told me she had such fun and received so much love and support when she put out posters and flyers in Melbourne I thought it would be a good idea if I went out and postered for CineKink. After all, it’s a home town premiere, and there’s nothing like the personal touch, right?

So Saturday I came into town, posters and postcards in a big box, first stop Chelsea, which has (in many people’s eyes) replaced Greenwich Village as the gay ground zero in Manhattan.

Chelsea is fabulous. The streets are filled with fabulous looking men, there are fabulous boutiques and restaurants. Chelsea looks and feels like what you think gay New York would look and feel like. Chelsea does not care that you have a movie. Not even if it’s your home town premiere. Not even if it has beautiful young men kissing it. My sister and I schlepped around, hearing “no” more often than “yes”.

I also managed to dump the cart four times. It’s a toss up between the time that I hit the older gay man in the ankle with the cart and then dumped the contents all over the Southwest corner of Ninth Ave and 23rd (fourth dumpage), and the time I spilled all 250 poster and 2500 postcards over the narrow foyer of the porn shop on 21st just off Eighth (first dumpage) for low point of the evening. I know that a few people said nice things, but the specifics are lost in the haze of people who were disdainfully disinterested, or even down right surly.

We caught a cab back to my neighborhood (Hells Kitchen) and tried few places between where the cab let us off and my apartment. They were nice, they were interested. We had dinner, and as a last stop I put a poster and cards in the gay bar on Ninth between 45th and 46th. Everyone there down right friendly.

Sunday morning we had a diner breakfast and then when schlepping up Ninth Ave. I had resolved to ask at every place we past, no matter the toll it might take on my (already low) spirits. But instead of another ass-kicking, everyone smiled and said “sure!” and “congratulations” and “do you have tape”. Every Arab-run bodega said yes; every Korean run beauty salon said yes; every pizza place said yes, nearly every resturaunt. The cobbler said yes, the frame shop said yes, the barber said yes. By late morning posters for DAMON AND HUNTER were up and down both sides of Ninth ave, from 42nd to 57th, and I had received a bunch of well-wishes, good-lucks and way-to-goes.

My sister had a singing thing to go do up town, so I said goodbye to her and caught a cab downtown to the Village. Would the Village be more like Chelsea, or more like Hells Kitchen?

Well I’m pleased to say that the Village was like Hells Kitchen. Shop keepers and bartenders told me “tear down what ever’s out of date and put of your poster”, or “I have a lot of customers I think would really like to see this, can I have a few more cards?” I criss-crossed Bleeker and Christopher streets, Greenwich Ave, and Hudson, went up and down West 4th twice. Every where people were nice and interested and congratulatory. They made me feel like I had accomplished something special by having my movie play in New York! It was fun, and my spirits were buoyed!

Monday I made hand-deliveries to editors at HX and Gay City and Next. I stopped by both Babeland stores and got a warm welcome, and they turned me onto a few joints in their neigborhoods that were hip to having the poster up. I went to the Pioneer theater and they were nice enough to let me put out cards (they rent my movies at their Two Boots Video). I stopped by Kim’s Video on St. Mark’s Place, and all the cool indie kids said “congrats!” and “good luck”!

Then on the way home I visited my lab and my telecine house, and everyone came out and clapped me on the back. “Best Documentary! Good for you!” Higher-ups were fetched to see the poster, and everyone had a good laugh at the big “Banned” red dot. Not many people shot porn or docs on film anymore, and these were just the people who could appreciated what a risk I took shooting D&H on film. All the NYU film students who came in, their 100′ daylight spools of 16mm in hand, were eager to take cards, and excited to meet a real live DIY filmmaker who actually shoots film and makes a living.

I got back to my neighborhood, got a meatball hero and a beer. I ate the sandwich and drank the beer, and was asleep by nine o’clock and didn’t wake till nine this morning. Tonight is the opening party for CineKink. I’ve got a few posters left so I suppose I’ll take them. There are just enough postcards for the screening itself.

The last few days feels a bit mad. I actually lost a notch on my belt from all the walking around, and there were some moment where I thought I must be a bit crazy going door to door in Manhattan and with my poster and cards and DVDs. But here now, after three solid days, I think it was the right thing to do. Google results for “Comstock Films” have spiked and so have sales, so maybe people are actually seeing the poster, going home, and getting on their computer to find out who we are.

Meanwhile, I’m thinking about the word “shameless”. One of the things I love about making my movies is when it looks as though the people are so lost in their pleasure that they’ve gone entirely beyond caring that the camera is there. Somewhere Saturday late evening I stopped caring about how silly I felt trudging up and down Eighth Ave with my little cart. Not caring didn’t make it fun, but it did allow me to keep going. I was shameless, and that shamelessness took me into the very nice days that I had Sunday and Monday, and now a few hundred more people know about DAMON AND HUNTER and Comstock Films, and that’s a lot better than a sharp stick in the eye!

This entry was posted on Tuesday, October 17th, 2006 at 9:57 am and is filed under CineKink, Damon & Hunter, Documentary, Marketing, behind the scenes, film festivals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.