Erectile Dysfunction Sets Its Sights on The Atlantic’s Jeffrey Goldberg (and his son)
Tuesday, April 21st, 2009
From Jeffrey Goldberg’s Blog at TheAlantic.com:
So I’m watching the Yankees play Cleveland yesterday (it was definitely fan interference on that Posada home run, in my humble opinion), and I leave the room for a minute, at a commercial. When I come back, my eight-year-old son asks, “What’s E.D.?”
E.D., huh? Why do you want to know? He tells me he just saw a commercial for Niagara that promises help with E.D. “Niagara” gives me a way out: “E.D.,” I explain, “is…. Earth Dissection. Waterfalls like Niagara are signs of geological dissection. The river is just going along and all of a sudden it drops over a cliff, like there was a sudden dissection of the earth.”
“That’s not what it is,” he says, but the game starts up and I duck the subject for a while, until the next commercial break, which features a commercial for Levitra. Unbelievable. Does Broken-Johnson Syndrome afflict all Yankees’ fans, or just most? I’m a pretty diehard Yankees supporter, but if this is the ultimate price, I would even pull for Boston. (Sorry about that one.)
Advertisers surely know their audiences, but is it really necessary during a day game to be assaulted by these commercials?
Sound familiar? It will if you remember reading this last year on Peggy’s blog :
So while Google is busy doing its part to (presumably) keep our nation’s impressionable youngsters “safe” from sexual terminology and content (check out Tony’s blog for more,) I get called upon to explain erectile dysfunction to my nine year old daughter while innocently trying to watch a PG-rated show at 9:00pm on the Sci-Fi Channel.
Hilariously, I’m almost afraid to type the brand name of the product being advertised for fear the Google-bot will find the offending name on this blog and penalize the Comstock Films site as a drug-spamming, malware breeding, den of iniquity. We’ve got enough problems with the Google-bot already, thanks. So let’s just say the commercial was for a drug, name beginning with the letter ‘C,’ famous for featuring attractive and affluent looking middle-aged couples lounging in side by side bathtubs with smarmy faux-cool jazz playing in the background. (Because nothing says intimacy like individual high-walled ceramic pods-for-one, but that’s a head-scratcher for another day.)
So, back to the sofa in the Comstock family den, daughter #1 and I curled up for our weekly dose of implausible science-fictional fun, and whammo: commercial break after commercial break, here comes that smarmy faux-cool jazz and alarming quick-spoken fine print babble about “erections lasting more than four hours.” Wonderful family viewing, piped right into our home, no searching required! Fabulous!
“Mom,” daughter #1 asks finally after being bombarded by these ads, wrinkling her little brow in consternation. “What is E.D.?”
I’m a good little arugula-munching liberal: I’ve talked about sex with her before, she’s got a copy of Where Did I Come From, she’s seen me go through a pregnancy, etc. — she knows the basics. I assure you, none of that made it any less awkward to have this “teachable moment” thrust upon me unawares by the good folks at Eli Lilly and the SciFi Channel while I was just trying to enjoy a little escapist TV.
But hey, this is life as a parent, isn’t it? You don’t always get to pick and choose where your teachable moments come from. Even the best filters don’t always work. Life comes at you and your kids, and you are responsible for seeing them through it. You stay involved with your kids’ lives, you watch what they’re watching on TV, you stay aware of where they’re going online, and you talk with them about their experiences and understandings. Sometimes, you have to explain things that make you uncomfortable. Sometimes, you have to (try to) explain society’s strange hypocrisies and priorities.
For my kids, for my family, this responsibility — no matter the subject — is not Google’s job, it’s not the Sci-Fi Channel’s, it’s not some arbitrary filter’s. It’s mine.
Of course explaining erectile disfunction is far from the most difficult thing a parent might find themselves having to explain to their children. If you’re not careful about what you let your children be exposed to, you might have to explain pre-emptive war and torture.






















