Archive for the ‘amazon’ Category

Trying to Succeed in an AmazonFail World.

Tuesday, May 5th, 2009


 From “ASHLEY AND KISHA: FINDING THE RIGHT FIT”

I’ve probably spent too much time worrying about, and too many posts writing about the ongoing “taming of the internet”, the transformation from a wild-west, all-comers good, bad and ugly frontier to a civilized and “safe” place, and whether or not we’ll be able to make a place for ourselves and our films in The New Searchable Era ™ .

Today a reminder that even if algorithms and meta data and academics and film festivals and censorship boards can’t understand what these films are about, the people who actually pay our bills do. From A. Hammonds’ Amazon review posted yesterday:

There are NO words…

“I’m a 23 year-old lesbian, just recently coming to terms with my sexuality. Months ago, I began browsing for DVDs related to the LGBT community. I was over fake, trashy porno a looong time ago, and for once just wanted something REAL. Well with Ashley & Kisha I got it…plus MORE!! I mean my God, I was brought to tears the first time I viewed it!! THIS IS WHAT I’M TALKING ABOUT…IT’S ABOUT TIME!! Ashley & Kisha are what REAL Love is about. Their chemistry and vibe is amazing!! I gave my heterosexual friend a copy and she was blown away at the intimacy (not even sex wise) and just “how deep the rabbit hole goes”. I spent hours answering a whole bunch of questions and I’m glad that she can now look at same-sex relationships for what they really are…TRUE LOVE!!”

Of course because I’m a big mush, reading this review pretty much did me in – eyes brimming with tears, lower lip quivering, the whole nine yards. When I started making these films my hope was that I’d make something that might touch somebody the way that ASHLEY AND KISHA has touched Ms. Hammonds. But you know how it is, when you actually get what you want sometimes you just don’t know what to do with yourself except cry. :-|

How and if we’ll  be able to keep reaching people like A. Hammonds I don’t know. Last month’s “AmazonFail” meta data fuck up is coincident with the worst month of sales we’ve ever had on Amazon – a 40% drop from the previous month; and this month is off to an equally slow start. My suspicion (fear!) is that whatever marketing suppression of sexually oriented titles and merchandise (not showing a Doc Johnson dildo to a person looking for Johnson & Johnson Baby shampoo etc.) that Amazon was trying to get with the Amazon Fail screw-up has been achieved, and that (once again) our films are collateral damage in the endless quest to keep the internet “safe”.

But it’s not over yet. Just like we’ve survived a 70% drop Google-search related revenue, we can take a drop in our Amazon sales, at least for a while; and we’ve still got a few tricks up our sleeve. I still think there are a lot of people like Ms. Hammonds out there, people who would really like to see our films, but don’t even know we exist. And I’ve still got a few more ideas on how we can reach them.

Potpourri

Wednesday, April 15th, 2009

In no particular order:

Yes, I have thoughts about the AmazonFail thing. We track the way Amazon uses meta-data as closely as we can, and have seen some interesting shifts since the beginning of the year around sexuality. I am not unsympathetic to Amazon’s dilemma. If I ran a supermarket, I wouldn’t want incontinence supplies showing up in the produce section. But what Amazon did was incredibly stupid; and points out huge vulnerabilities, both to the ability of dissenting voices to maintain their visibility in a database driven marketplace, and to mega-merchants whose businesses are database-drive. As the commercial marketplace for ideas becomes less and less distinguishable from what is commonly referred to as “Web 2.0″ these pitfalls will only become easier to fall into — for marginal ideas and merchants both.

We are on the eve of our once a year B2B event, and Peggy has produced some sales materials that I think finally bridges the gap between the educational and therapeutic value I know these films have, and my instinct to recoil from the “educational” fig-leaf. No doubt some of my new-found openness to this marketing approach comes from seeing the writing on the wall (see the above bullet point) but also recent events have reminded me that many people are more than a little traumatized about sex, and that the gentle, yet unabashed eroticism of our films can make these films a source of comfort to people who are in genuine anguish.

Our boat goes back in the water later this month, which I expect will be a source of comfort to me. I don’t know what it is about being on the water, but even on a boat while it sits on it’s mooring, the angst of various travails that seem so dire here at the kitchen table is substantially diminished. I believe there is a Ruskin quote, “If there is magic in this world, it is found in water.”

Speaking of Amazon, BILL AND DESIREE is up to 14 five-star views, and just got this very, very nice write-up from Dina at ThisMarriageThing.com:

“I’m a bit disappointed with myself. Over the years, I’ve been my own DIY project, trying to broaden my views, be less judgmental and enjoy my life more. It’s aggravating to think that I could be ageist. But I guess I am…

“Consequently, I put off reviewing that adult film I mentioned. Tony Comstock, an award-winning director, was kind enough to send me his latest erotic documentary that chronicles Bill and Desiree as they explore love later in life. It sat on my desk until DH asked me to put it away for fear our teenager would see it. Yep, there it stayed until yesterday when I watched the whole thing and was amazed…”

“If you think all adult films are trash, you’re in for a treat when you watch one of Tony’s documentaries. He has a deep respect for love, connection and his subjects, which absolutely shows in his films. We get a chance to meet Bill and Desiree first before witnessing their lovemaking. That really helped me connect with them as people. We see that they are seekers interested in enhancing their own lives and the lives of others. In fact, Desiree even says, “who wants to be filmed making love. No one. But if no one does it how will we learn?” No creepy factor there.

“What most fascinated me was watching them navigate some of the ‘technical difficulties’ that can happen with mature couples. They weren’t embarrassed by the need for toys; it was part of the fun. Things took longer; so what, more fun to be had. Each truly seemed more invested in the other’s pleasure than his or her own. That really jived well with my notion that sex really is about our minds and hearts, not bodies. My heart will never be too old to love my DH.”

I’ve been invited by Marc Randazza to make a guest post over at The Legal Satyricon, and had been thinking I might expand on some of the idea hinted at in last week’s post “What Do Feminism and Pornography Have in Common with Walter Murch?” I’ve slowly hedging my way to debuting my Pornography Is Not a Genre, It’s a Business Model concept, but in candor, I haven’t been encouraged by the reception my trial balloons have received. Across the social and policical spectrum, people just don’t seem to be very interested in the way that economics drives the marketplace of ideas; or maybe I’m being too oblique/opaque; or maybe the things that interest me aren’t all that interesting (until there’s an AmazonFail style blow-up.)

We found the source of all our Sydney Australia visitors from the last week. 

“Sadly, the most healthy, realistic and genuine depictions of sex are still expensive and hard to come by. I don’t want to mention any of the names of the user-generated porn sites because they don’t deserve the publicity. But there is one film company which does deserve a mention and that is Comstock Films, which produces graphic sex films that are so wholesome they even have the seal of approval from Oprah Winfrey’s O magazine.

“These erotic documentaries present the stories of real, loving couples discussing their relationships, interspersed with graphic footage of them having sex, like an X-rated version of When Harry Met Sally.

When the Melbourne Underground Film Festival sought to play one of these films, Ashley And Kisha: Finding The Right Fit, at their festival in 2007, they were refused permission by the Office of Film and Literature Classification because it was too explicit. The technological revolution has given us access to an unlimited quantity of low-quality porn. If only there was a cultural revolution that gave us access to quality as well as quantity.”

Many thanks to Lisa Pryor of the Sydney Morning Herald and to Luke at the Pleasure Chest for the heads-up!

I am working on a sort of a Part 2 of “Learning to Say No to SXSW” tentatively entitled “Learning to Say No to AVN.”

And lastly a tease for the next installment of An Entrepreneur’s Biography, where in were learn how a young Tony Comstock turned a $225 investment in a motor-drive for his Nikon FM into about $4,000 in increased revenue in his whitewater photography business. It’s a tale of gear-lust and accidental marketing you won’t want to miss!

Don’t Discount Your Talent

Wednesday, June 4th, 2008

Distribution thought for the day.

Go over to Amazon and look up a newly released book or DVD. Ask yourself: Why is this title available from so many sellers at such a deep discount when it’s only been out a year, a month, a week, a day?

DAMON AND HUNTER Hits #1 on Amazon!

Friday, June 1st, 2007

Okay, okay, not all of Amazon. Right now DAMON AND HUNTER is the #1 Gay & Lesbian Documentary on Amazon.com. Still, pretty friggin’ cool!

ASHLEY & KISHA listed on IMDb, Amazon, Blockbuster, New York Times

Friday, June 1st, 2007

On the eve of its release, it looks like ASHLEY AND KISHA: FINDING THE RIGHT FIT is leaving the nest almost like a full-fledged film. It’s already listed for pre-order on Amazon.com, has a listing on Blockbuster and The New York Times, and of course let’s not forget the all important IMDb listing.

“The intent to arouse is often cited as the dividing line between art and porn. In the whole range of emotions a director might hope to incite in his audience, arousal remains the last taboo – a taboo Tony Comstock gleefully breaks.” is something I wrote for the press release supporting last Summer’s QueerDoc screening of DAMON AND HUNTER: DOING IT TOGETHER.

Well last Summer, the Australian government slapped us down, calling DAMON AND HUNTER unfit for public exhibition and threatening the festival if they screened the film. We fought back as hard as we could, and lost. The screening was cancelled and we went home to lick our wounds. But a year later, with an impending write-up in Oprah Winfrey’s “O” magazine, one could make a case that our intentionally arousing films have penetrated the very center of mainstream culture.

So what’s next? I have no idea. ASHLEY AND KISHA has been submitted to about 15 film festivals. There have been some encouraging whispers, but nothing definitive yet. Lest I jinx it, I’ll leave it at that. The important thing is that it looks like we can keep making these films, keep taking what we learn from each iteration and incorporate that into the next one, all while keeping a roof over our head and our pantry full. What more could a person want!

DAMON AND HUNTER Ranked #2 on Amazon.com!

Tuesday, May 29th, 2007

Okay, a bit of an over statement to make an eye-catching headline. The truth is right now DAMON AND HUNTER: DOING IT TOGETHER is ranked #2 in Amazon’s Gay & Lesbian Documentary DVD category, right behind THE CELULOID CLOSET.

Not quite the same as #2 on all of Amazon, but still pretty fuggin cool!

DAMON AND HUNTER Relisted on Amazon.com

Friday, April 13th, 2007

We were super excited when the Amazon.com listing for DAMON & HUNTER went live last month. But within days, Amazon had sold out their initial order, and then through some weird cascading/interlocking database propegation phenomenon, it dissappeared from the site altogether.

Fearing the worst (de-listed because of the hot man on man action) but hoping for the best (de-listed because Amazon.com stocks about a bizillion items and D&H just got lost in the shuffle,) we’ve been patiently sending Amazon notes to find out what we could do to get the title re-listed. Well finally, after sending them a big box of DVDs, and writing them about 10 times to follow up, the listing for DAMON & HUNTER is live on Amazon.com again.

DAMON AND HUNTER: Doing it Together on Amazon.com

Of course if you’ve seen this film and you have some nice things to say about we’d love love love it if you logged into Amazon and left a nice review!

Please go and show your love for MATT & KHYM’s Amazon.com listing!

Tuesday, February 13th, 2007

Amazon.com has just decided to pick up MATT AND KHYM: BETTER THAN EVER, complete with kind words from Violet Blue, Thomas S. Roche, and Fleshbot.com. Now all the listing needs is some great customer reviews.

So if you’ve seen MATT AND KHYM and have some nice things to say about it, please head over to Amazon.com and let the world know just how much you enjoyed watching our movie!

http://www.amazon.com/Matt-Khym-Better-Than-Ever/dp/B000NA1NXA/ref=dp_return_1/103-6000559-6764636?ie=UTF8&n=130&s=dvd

Thanks!