Meet me in Tel Aviv!
Thursday, June 26th, 2008
Okay, I’m not actually going to be in Tel Aviv, but tomorrow night both DAMON AND HUNTER: DOING IT TOGETHER and ASHLEY AND KISHA: FINDING THE RIGHT FITare going to be playing in the Tel Aviv International LGBT Film Festival! Here’s the info:
Tel-Aviv Cinematheque, TLVFEST – Israel International LGBT Film FestivalYair Hochner2 Sprinzak StTel Aviv 64738 Israel
3:00 AM, theater L for ASHLEY AND KISHA3:15 AM, theater G for DAMON AND HUNTER
I don’t know why these films haven’t had more success in the US LGBT Festival circuit, no Reeling, no Frameline, no Philidelphia, none of the big gay and lesbian film fests. The whole film fest thing is a bit of a crap shoot, and after our submission blitz for ASHLEY AND KISHA, I decided that reaching for the film fest brass ring wasn’t the best place to put our money and energy.
Don’t get me wrong. We are thrilled thrilled thrilled when our films get a chance to play in a theater! And we’d never turn down a chance to be in a festival. But we’ve completely given up on the idea that first you do the film fests, then theatrical, the DVD. Both DAMON AND HUNTER and ASHLEY AND KISHA went out to the people first, then on to the film festival circuit. (We put the festival laurels on the second or third pressing.)
This is a contrariun marketing strategy, but it’s worked for us. Our DVD sales are on par with some of the most recognized documentaries of the last couple years. I think one of reason for this is that we don’t cannibalize our DVD sales with endless low or no paying festival appearances or a money-losing theatrical run. Apparently we’re not alone. From a recent Business Week article:
OPTING OUT OF THE FESTIVAL CIRCUIT
But like musicians who shun record labels (BusinessWeek.com, 10/10/07) to sell their music themselves, anecdotal evidence suggests documentary filmmakers—already an entrepreneurial bunch—are foregoing the conventional path of shopping their films to a distributor. They’re skipping such deals and using the Internet to get their stories in front of people who want to hear them.
But while DVD sales might be the financial backbone of Comstock Films, I still think there’s something special about seeing a film in a theater. I still think there’s something magical about the power of a film to turn a group of strangers, sitting in the dark, into an audience. And I because we’re inculcated in the notion that sex is a private, shameful act, I think that’s something wonderful and unexpected when that happens with one of our films.
So meet me in Tel Aviv, meet me there tomorrow night! If not in person, then in spirit!


























