Category Archives: Marketing

Jeffrey Goodman asks himself, “You think you’re indie?”

 Over at Jeffrey Goodman, director of  the indie feature THE LAST LULLABY has been chronicling his adventures in gearing up to do his own theatric release of his film. And for the last few weeks I’ve been having a blog-comments conversation with him about the ins and outs self-distribution. Today I told Jeff about the [...]

Learning to Say No to SXSW (and Others.)

From “Why I’m not at SXSW This Year” on Five weeks ago, in Part 1 of How Film Festivals and Distribution Deals Kills Independent Films I wrote this: When you stop and think about it, film festivals are some kind of amazing. They get their films for free. They get a lot of volunteer labor. They [...]

Coded Language and Knowing Looks, Part 1

  A couple years ago we entered into a non-exclusive distribution arrangement with a fairly well-know company that specializes in placing sexually explicit films in mainstream markets. This is the blurb they wrote for Matt and Khym: Better than Ever: “This adult instructional guide helps married couples rejuvenate their sex lives through the erotic experiences [...]

Thank Heavens for Warm Praise (in a Cold World)

“Latent in every man is a venom of amazing bitterness, a black resentment; something that curses and loathes life, a feeling of being trapped, of having trusted and been fooled, of being the helpless prey of impotent rage, blind surrender, the victim of a savage, ruthless power that gives and takes away, enlists a man, [...]

Google’s No Fly List. How did we get on it? How do we get off?

[blowfish] is on it. [blowback] is not. [nina hartely] is on the list. [annie sprinkle] is not. [tony comstock] is on the Google “no fly” list. [peggy comstock] is not. In each of these cases, and many others, the common thread to whether or not a search string will auto-populate in Google’s search field is [...]

Are You on Google’s Secret List? is not on Google’s secret list Spurred by Bacchus’s comment in the previous post, I’ve typed a few names into Google’s search box to see how/if they auto fill: [comstock films] No autofill to comstock films, but it does autofill to [comstock films podcast]. Presumably Google feels safe autofilling [comstock films podcast] because [...]

Taking the Real Sex out of [Real Sex] Searches. (Is the googlebot erotophobic?)

A two year graph of the number of visitors using the search [real sex]  Long time readers already know that our company has had an on again/off again relationship with Google. Back in late 2006 we broke the Christmas shopping season googlebug story with our post “Will Google Kill Comstock Films?” A bug in [...]

Unboing Unboing

Long time readers may remember my post from early January of 2007, The Secret Formula for Making Boring  Porn, Part 2, and may also remember that it ended up linked to a Boing Boing post entitled “Media overestimates porn industy’s girth.” The reason we got that traffic-driving, google-rank improving link is because I spoon fed the [...]

Screenwriter John August Sees the Light

My previous post was about DAMON AND HUNTER and ASHLEY AND KISHA appearing in the Tel Aviv International LGBT Film Festival, and how film fests do and don’t figure into our marketing and distribution strategy. In a nutshell, we put out the DVD so that we can take advantage of whatever publicity the film make [...]

Meet me in Tel Aviv!

Okay, I’m not actually going to be in Tel Aviv, but tomorrow night both DAMON AND HUNTER: DOING IT TOGETHER and ASHLEY AND KISHA: FINDING THE RIGHT FITare going to be playing in the Tel Aviv International LGBT Film Festival! Here’s the info: Tel-Aviv Cinematheque, TLVFEST – Israel International LGBT Film FestivalYair Hochner2 Sprinzak StTel Aviv 64738 Israel [...]