Writing for Robots
Monday, January 1st, 2007In an e-mail to Matt Cutts, I wrote:
It’s hard for me to image what sort of algorithm would be able to distinguish the highly entertaining, very intelligent, but often utterly filthy Pretty Dumb Things (apparently still in the Google penalty box) from run-of-the-mill sites that use similar language in similar quantities, and even in similar, but tremendously less artful ways.
Right now Peggy and I are re-jiggering page titles and writing meta-tags. In other words, we’re writing for robots, and it’s the most hateful writing assignment I’ve ever had.
If what I’ve learned from Matt and Danny and others is correct, robots are decidedly unimpresses by nearly every aspect of language I adore. Robots don’t care about alliteration, simile or metaphor. Robots don’t subvocalize when they read.
Robots don’t cringe at puns. Robots can’t appreciate a well turned phrase. Robots might write poetry, but they don’t read it. They don’t appreciate music, and they don’t appreciate the musicality of words lined up just so.
I am writing for robots, and I hate it.
Thank God I don’t have to make movies for them.




















