My NYU Lecture and the Aftermath
September 28th, 2009
Tony Comstock at Tisch School of the Arts at NYU, photo courtesy of Kirby Ferguson
I don’t know if any of you noticed, but I didn’t quite manage to get an announcement of my appearance last week at NYU up on this blog, which constitutes a failure to meet the most basic obligations to marketing and promotion that an undertaking like Comstock Films demands. I didn’t get one up on the lecture’s website, The Intent to Arouse, either; which goes beyond the realm of inexcusable and into the realm of inexplicable.
Why, on the brink of legitimacy, would someone who’s worked so long and so hard to try and stake out a space for the wholesome enjoyment of sexual pleasure in cinema, free from puritanical arthouse tropes or pornographic banality, suddenly go AWOL? Why would someone who’s banged the gong and blown his horn over every minor achievement suddenly fall silent?
That’s what I’ve been masticating over the weekend, along with other things. And I guess I have some answers. Consider this post more of a note to myself than anything else. Some background:
This is note I sent to Violet Blue after I found out Chronicle editors wouldn’t let her link to ComstockFilms.com in her column:
Hello Violet,
As hinted at in my previous, 2009 is shaping up to be an exciting year for us. We’re looking to get the remainder of our films finished and we’re also going on the offensive with our PR campaign. If current trends in the complain-driven/somebody think of the children internet persist, things don’t look good for Comstock Films. Among other things, we’re exploring the possibility of legal action against private filtering companies for restraint of trade, and a number of other pro-active tactics. Sitting by and hoping that simply by making thoughtful and heart-felt films we’ll be treated fairly isn’t going to work, and I’d rather go down fighting than slowly get squeezed into non-existence.
The link FAIL in your Dec. 25 column offers an opportunity for an opening salvo. There’s something ironic in the fact that of all the places that have linked to us, the two that haven’t have both been SF news outlets. It’s too good not to try and use. Below is a preliminary blog-post/open letter. I’m sending it to you both as a head’s up, and also to check and see if you think there are any unfair characterizations.
Blood with flow this year, probably mostly mine and Peggy’s. We appreciate all the support you’ve given us over the years!
Yours very sincerely,
TC
As mentioned yesterday, I decided against sending my screed to Chronicle editors, but 2009 has indeed shaped up to be an exciting and bloody year, but not in a particularly good way. Instead of making movies, I’ve been fighting a series of the behind the scenes battles over our films’ meta-data on the countless databases that drive commerce on the internet. I’ve been doing everything I can to make sure what happened to us with Google (a 75% drop in Google search driven revenue) and what happened to LGBT authors during the AmazonFail in March of this year (a 40% drop in our Amazon revenue) doesn’t happen again.

A two year graph of the number of comstockfilms.com visitors using the search [real sex]
Google’s re-calibration of its algorithms (begun in 2006 and finished by the end of 2007) that now regard ComstockFilms.com as a porn/spam website were a punishing blow to our operation. But even more damaging than our algorithmic marginalization was my naiveté. I went round and round with Goggle’s Matt Cutts trying to figure out what was “wrong” with our site’s SEO; thinking we must have been doing something wrong for Google to drop us down in the standings so much. Peggy and I wasted a lot of time and angst trying to “fix” our site, chasing down duplicate content, feeds, and generally pulling out our hair while sales plummeted.
It wasn’t until I uncovered Google’s secret “No Fly List” (if you want to know whether or not Google considers your site porn/spam, see if your site’s best search string autofills in Google’s search box,) and Google’s algorithmic treatment of [clitoris] that I finally realized that our site was fine, and that it was Google that was broken, and that Matt Cutts had been lying to my face.
The simple fact is this. Whether we’re talking about the search algorithm at Google, the linking policy at the San Francisco Chronicle, or merchandizing algorithms at Amazon, what Peggy and I do here at Comstock Films is regarded as an acceptable loss. And coming to that realization I’ve come to regard our efforts as little more than building sand castles at the edge of the seashore. And it was against that realization that I began to write and market The Intent to Arouse: A Concise History of Sex, Shame, and the Moving Image.
The Intent to Arouse was my effort to try and build something on higher ground; somewhere safe from waves and tide, an attempt to build something somewhere where all the time, effort, money and stress it takes to actually make something new wasn’t in danger of getting washed away by ever stricter anti-spam algorithms, or obliterated by “flag as inappropriate”. Something where I wouldn’t have to wonder when and if I’d get a link from The Chronicle, or PBS, or CNN.
I got a good start on The Intent to Arouse, cranking out over 20,000 words in just a couple of months. I got an invitation to speak at NYU Film School, and provisional invitations to speak at UCLA and USC. Then suddenly the wind went out of my sails. The words stopped flowing. I stopped making the calls I needed to make to pitch the lecture. The fire that I’ve felt in my belly for so many years died down to a bare glow.
Or maybe not so suddenly.
Over the past few years “tipping point” has become a cliche in the world of commentary and punditry; the moment when you push something far enough that it goes over and won’t come back. But I’m waiting for the pundits to get hip to the idea of free surface area.
“Free surface area” is how navel architects talk about loose water in the hull of a boat. Unlike fixed ballast, which stabilizes a boat and makes it more resistant to reaching a tipping point, loose water is dangerous because it can rush suddenly and unpredictably from one side to another – the mass and momentum of the water delivered full force to where it can do the most harm. And the more the boat lists under the weight of this loose water, the more the water pulls the boat down. (Practically speaking, that means a Bering sea crab boat is relatively safe if its water tanks are completely full or completely empty, but is extremely vulnerable to capsize if its tanks are half-full.)
Up until last Wednesday night, I had secretly been thinking of my NYU lecture as my swan song; my failure to continue writing or even do the barest promotion a clear indication that I no longer had what it takes to continue fighting the fight.
In late August I decided it was time to fulfill my dream of making an extended bluewater passage, and I put out a call for crew to help me take my boat from New York down to the Virgin Islands; two weeks and 1500 nautical miles away from algorithms and cold-calls. Two weeks and 1500 nautical miles of knowing there is no fighting; only adjusting, and accepting, and surviving.
Then something unexpected, something almost unwelcome happened: the lecture at NYU went really, really well.
I am not actually surprised the lecture went well. I’m quite happy with the writing I’ve been doing at The IntentToArouse.com, and I know from past experience I’m comfortable speaking to an audience, am good at speaking extemperaneously, and my bordering-on-tears sincerity (authentic yet mawkish!) is affecting.
What has surprised me is the effect one good night out had on my outlook. On Tuesday of last week I was quite ready to quit and sail off into the sunset. And not just ready, I was actively making plans to do the same. But by today I feel, if not renewed, at least strengthened. For a couple of years now I’ve been contemplating a way to beat Google, and the film festivals, and The Man, and all the other Enemies of Truth and Beauty at their own game. After more than 15 years, I think I finally understand what it is I’m fighting against, and (more importantly) what it is I’m fighting for.
Brett and Melanie, and the other two unfinished films are coming on the boat down to the Caribbean with me. That’s right – I’m going down to St. Bart’s (or better yet, an island Angelina Jolie has never heard of) to finish up my current projects and start laying the ground work for what’s next. That sounds pretty cool doesn’t it. Like the Rolling Stone going to Jamaica to finish their album or something. What can I say, except life is weird.

Sloop INTEMPERANCE in an isolated Bahamian cove in March of 2008




























